X sports mass adrenalin appeal is sure to get the masses hooked onto definite environmental concerns with the efforts of Frank Scura. Extreme sports have become a reaaal hit with 140,000 people having seen X sports on Espn this August.
So there is a lot that x sports heroes can do for environmental causes. Frank Scura has been abel to mobalise the entire lot through his bay area based Action Sports Environmental Coalition.
He seems to have given a completely new direction to the sports by encouraging the members to use equipments made by environmentally savy companies . He also urges his mates to take on green Sponsers for their own sports even though they may loose out on big sums.
Cara-Beth Burnside(gold winner X games) , says
“We can be involved with conscious sponsors, but stay fully in the mainstream.”
His big plans include solar-power and recycling programsand organic clothing lines. Frank says;
“By next year, we will have saved millions of pounds of greenhouse gases, pesticide runoff, water pollution from dyes, and air pollution.”
He seems to have hit the nail on the head by trying to stop the degradation with every dollar that is spent.
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Via : Grist
